Beats by DR.DRE article hw

How Dr. Dre Made $300 Headphones a MustHave Accessory

QUESTIONS:

  1. Sum up the varied reasons why the Beats headphones have been such a success in terms of sales.
  2. What are Beats doing to maintain market dominance.
  1. The reason why the Beats headphones have been such a success is because of the headphones great quality of sound. Another reason is that a lot of famous celebrities have endorsed this product like Lady Gaga in her hit music video “Poker Face” and LeBron James in a NBA locker room with the product around his neck. As a result of this, Beats quickly began seeing triple-digits sales growth because of people like Justin Bieber, Lady Gaga, and LeBron James all lending their names to headphone models made by Beats.
  2. What Beats are doing to maintain market dominance is that they have recently expanded into audio systems for cars, computer, and smartphones, and in October released several stand-alone products, including a $200 Bluetooth-enabled wireless speaker called the Beats Pill.
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