How Dr. Dre Made $300 Headphones a Must–Have Accessory
- Sum up the varied reasons why the Beats headphones have been such a success in terms of sales.
- What are Beats doing to maintain market dominance.
- The reason why the Beats headphones have been such a success is because of the headphones great quality of sound. Another reason is that a lot of famous celebrities have endorsed this product like Lady Gaga in her hit music video “Poker Face” and LeBron James in a NBA locker room with the product around his neck. As a result of this, Beats quickly began seeing triple-digits sales growth because of people like Justin Bieber, Lady Gaga, and LeBron James all lending their names to headphone models made by Beats.
- What Beats are doing to maintain market dominance is that they have recently expanded into audio systems for cars, computer, and smartphones, and in October released several stand-alone products, including a $200 Bluetooth-enabled wireless speaker called the Beats Pill.