Beats by DR.DRE article hw

How Dr. Dre Made $300 Headphones a MustHave Accessory

QUESTIONS:

  1. Sum up the varied reasons why the Beats headphones have been such a success in terms of sales.
  2. What are Beats doing to maintain market dominance.
  1. The reason why the Beats headphones have been such a success is because of the headphones great quality of sound. Another reason is that a lot of famous celebrities have endorsed this product like Lady Gaga in her hit music video “Poker Face” and LeBron James in a NBA locker room with the product around his neck. As a result of this, Beats quickly began seeing triple-digits sales growth because of people like Justin Bieber, Lady Gaga, and LeBron James all lending their names to headphone models made by Beats.
  2. What Beats are doing to maintain market dominance is that they have recently expanded into audio systems for cars, computer, and smartphones, and in October released several stand-alone products, including a $200 Bluetooth-enabled wireless speaker called the Beats Pill.

Analysing Mise-En-Scene

For my Media project, we had to choose a scene from The Bill and analyse the Mise-En-Scene

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These four shots are from a scene that involves a lot of tension, such as an interrogation at a police station, it shows this from the characters positioning and costumes in the scene.

In the first shot (top left), it shows how there is a lot of tension as it is an interrogation due to the fact of something happening. The Mise-En-Scene is that it is low key lighting as you can clearly see a shadow on the mans face and the Mise-En-Scene is also a mid low angle shot.

In the second shot (top right), it shows a women in what seems to be a storing room looking for something important as well as a mans reflection looking at her as it to show that he is looking over her like her guardian angle. The Mise-En-Scene seems to be low key lighting as you can kind of see a shadow in the shot which means that it isn’t high enough to be a high key lighting and the shot is a mid shot.

In the third shot (bottom left), it seems to show a police officer and a man talking about something and the police officer doesn’t seem to be happy with what the man is saying who seems far to relaxed when speaking to a police officer. The Mise-En-Scene is high key lighting as you cant see a shadow in the shot which means that it is a high key lighting and the shot is a low angle shot.

In the fourth shot (bottom right), it seems to show a police officer who doesn’t look to happy with the mean that’s not shown on the camera as a result of the mean probably doing something he shouldn’t have done and now the police officer is having to talk to him about what he did and why he did it. The Mise-En-Scene is high key lighting as it is far to high to show a single shadow in the shot which means that it is high key lighting and the shot is a over the shoulder shot.

My 3 adverts

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I think that the people that this advert is targeted at is middle class because its the most affordable supercar for middle class people. I also think that this advert is targeted at tribe wired people, people who are digital, free-spirited, creative young singles
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I think that this advert is targeted at middle and upper middle class people because it is targeted at people who need an extra boost for their day working. I also think that this advert is targeted at priority parents and home soldiers because they are the type of people who need extra energy to spend time and look after their kids.
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I think that this advert is targeted at lower middle, middle and upper middle class because women in all classes want a non-alcoholic drink to get them through their pregnancies without drinking alcohol. I also think that the advert is targeted at both struggling singles and dynamic duos because every type of women want a drink to get them through their pregnancies.

New terminology that have learnt

  • Framing-refers to the relationship of the objects in the shot to the frame.
  • Tight Framing-is usually used for close shots. The composition is so carefully balanced and harmonised that the people photographed have a little or no freedom of movement.
  • Loose Framing-usually in longer shots. the composition is looser and freer within the confines of the frame so that the people photographed have considerable freedom of movement.
  • The Rule Of Thirds-for centuries, artists have followed this rule of composition, and photographers and cinematographers have followed suit. The rule of thirds divides the frame into thirds both horizontally and vertically.
  • Deep Space-when significant elements of an image are positioned both near to and distant from the camera. These objects do not all have to be in focus.
  • Wide Shot-refers to the content and purpose of the shot. It gives a broad view of an area, and conveys scale, distance, and geographic location.
  • Establishing Shot/re Establishing Shot-it takes more than one shot to set up a scene.
  • Close Up-a detailed view of a person or object, only the head, which fills the frame.
  • Extreme Close Up-less common in widescreen format, though still sometimes used.
  • Medium Close Up and Mid Shot-it is often difficult to differentiate between the two